There’s a story I love to use in my seminars, speeches, etc to illustrate how careful we have to be around changing times. Have you ever heard the story of the frog and the water pot? The short version explains if you put a frog in boiling water, the frog will immediately hop out(!) …BUT if you put the frog in room-temp water and turn up the heat gradually, the frog will stay in until its cooked alive.
I only mention this because the world is an ever-changing ball of opportunity just waiting on us to serve it’s new needs- and therefore if we want success we must first be observant! Common Sense Media (CSM) shows as of 2010 38% of kids under 8 have used a smartphone or a tablet. This suggests that by the time this generation comes of age, they will need more stimulation and excitement than any other generation in history. This need- and their evolving brains- will change the world.. ready or not. I think it was Darwin who first observed “the race goes not to the fastest or the strongest, but to he who can adapt quickest”. Well, ladies and gent’s- if your goal is to get out of the pot before it boils you alive, you NEED to know about gamification.
Are you familiar with the latest worldwide obsession/ addiction? Watch this story on gamification experts – and actual game system- Candy Crush.. Mind blowing usage of these new, modified engagement principles.. But make no mistake- they apply to MUCH more than games..