One of the best (or worst- depending on you..) things about life is how ‘to the winner go the spoils…’. The job goes to the one who can best display their experience. The bank loans you money only if you can show you really dont need it- etc etc
Well its no different with superstar-caliber movie talent. And these gifts are for the nominees who DIDN’T win- but because companies who cater to high-end clientele or even the masses could never afford the promotion that getting photographed with just one celebrity could bring, gift bags are now big business. And because of the IRS crackdown in 2006 there are now middlemen companies like Distinctive Assests, to handle the gifting for these companies. That’s right- not only are the companies giving away insanely expensive gifts to these rich celebs for free.. they pay to do it. ..and if you’re smart, you would too.
My favorite- easily- would have to be Sir Richard Branson’s Virgin Galactic suborbital space science missions. Valued at $200,000 it’s a brilliant move from the billionaire maverick to make some of the first passengers ever on his two ships (named “Enterpise” and “Voyager”) huge american movie stars. Well played…