Archive for March, 2010

5 lessons from Lady GaGa: Branding Genius.

Posted in For Entreprenuers Only, MusicBusinessJewels, ShowBiz with tags , , , on March 25, 2010 by HaZiQ aLi

At age 2324 (this week actually), Lady Gaga has rocketed to global fame in less than two years (of course that depends on whose counting as she was playing piano at age 4 and rockin’ New York nightclubs at 14). She recently broke Billboard’s record as the first artist to have her first six singles reach number one. She’s won two Grammys, sold over 8 million albums& 15 million singles digitally worldwide. While her performance art-style stage shows and bizarre outfits have garnered much buzz, it’s her loyalty marketing that may sustain her for years. And even if not- hey- she did in 24months what it took Madonna 8years to do- and in a farrrrr harsher climate. Gaga is dedicated to her fans and clearly knows the elements of cultivating a community of evangelistic fans cult.

With that, here are Jackie Huba’s 5 lessons about building brand loyalty a cult, Lady Gaga-style:

The Puppet-Master..

1. Give fans a name. Gaga doesn’t like the word “fan” so she calls them her “Little Monsters,” named after her album “The Fame Monster.” She even tattooed “Little Monsters” on her arm and tweeted the pic to fans professing love for them. Now fans are getting their own Little Monster tattoos. By giving the group a formal name, it gives fans a way to refer to each other. Fans feel like they are joining a special club. (Related business examples: Maker’s Mark Ambassadors and Fiskar’s Fiskateers.)

2. Make it about something bigger than you. During her concert tour, Gaga recites a “Manifesto of Little Monsters” (text) (video). Although a bit cryptic, most Little Monsters see it as a dedication to them, that her fans have the power to make or break her. (Related business examples: Smoque BBQ (pdf).)

3. Develop shared symbols. The official Little Monster greeting is the outstretched “monster claw” hand. As all Little Monsters know, the clawed hand is part of the choreography in the video of her song “Bad Romance.” Gaga tells the story of watching a fan in Boston greet another fan with the claw hand and that’s when she knew this was the Little Monster symbol. Even Oprah knows the Little Monster greeting. Shared symbols allow fans to identify each other and connect. (Related business example: LIVESTRONG yellow wristbands.)
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HaZiQ aLi on tour

Posted in Entertainment, Sky Republic / Organized Rhyme, The Haziq $how with tags , , , on March 18, 2010 by HaZiQ aLi

Words cant express how much I learned and how much fun i had on this tour!! It was just an incredible experience… For me to get booked for the tour with no commercial radio play yet, and before my video has even hit MTV yet was already a blessing, but for the crowds to recieve me the way they did… awww man… #HipHopRealMusicIsAlive

I will continue to post clips from different shows as i upload em to my youtube channel but this was from show #2 in Duluth, Minnesota.. It was cold as hell (to me) but not INside… One of these songs is from my album “Business Is Good” and the other is from my upcoming mixtape “Confidence Game” which Im bout to lay down wit Black Bill Gates…and another with DJ Bobby Black #PayAttention

Jay-Z speech at groundbreaking 4 the ‘Brooklyn’ Nets new arena

Posted in Motivational, ShowBiz with tags , , , on March 15, 2010 by HaZiQ aLi

Couple notes about this:
1)Theres no way the chubby guy who intro’d Jay understands the line about “bricks to billboard” or im SURE he’dve picked a different quote..

2)JayZ definitely wasnt feelin the comments about Beyonce’ and the “second” picture being less “official” i mean- he definitely caught himself and started makin jokes- but i saw that…