10 Tips for getting more followers on Twitter

My favorite song is by the Jackson 5...

You have to admit, the speed with which Twitter gained global consciousness was nothing short of breath-taking. One moment it seemed noone had heard of it, the very next it was omnipresent. Canadian Police recently caught a guy they were looking for by following him on Twitter!

The thing about something that gets that big that quick tho- its easy to lose sight of it’s/your purpose-i.e. how it can actually help you.
Twitter works like a great metaphor for how anything in life can be used to either your benefit or your detriment- it shows you that there are many,many ways to play the game. Its also a great way to teach yourself about service and how its the key to getting EVERYTHING you want in life, (including more followers lol).

One thing this guy Marcelo Levin says that i love is:
“It doesn’t matter what you do, what industry you are in or how big (or small) your company is, you should be on Twitter engaging with new leads, checking out what your competition is doing and finding out what people are saying about you and your company.”

Elsewhere on the blog i have a list of apps that’re awesome but my addition to this list would be to immediately get yourself a free app like Hootsuite and get yourself a couple good keyword searches going that apply to people looking for your type of product or service.. What else would you add to Mr Levin’s list?

Tip #10 – Provide useful and value added information.
No one really cares if you are drinking coffee now, if your kids just left for school or if you have a headache. Twitter is about providing tips, customer service and useful information that people can use on a daily basis. For example, if you are a photographer, provide daily tips on shooting better photographs. If you are a mechanic, provide daily tips on how to keep your car maintained properly. Providing these tidbits (in under 140 characters of course) that people can walk away with and use daily will keep you and your services in their mind space, and soon, you’ll be able to convert those leads into customers when they need your services.

Tip #9 – Listen to people first.
Like every cocktail party, if you walk up to someone and immediately tell them everything about yourself and what you sell, they will be turned off. In the Twitterverse, this is exactly the same. Don’t jump in and start “selling”. Listen to what people in your industry are doing and what they are looking for. Then jump in and provide useful information, but only if it adds value (see the tip #10).

Tip #8 – Participate in conversations.
After you’ve listened to people and understand what they like (and not like), jump in and start new conversations and participate in current conversations by adding your expertise. Answer as many questions as possible. Be honest and be passionate about what you offer. The effort you put in now to nurture these relationships will come back to you as business.

Tip #7 – Earn trust
I’ve always been taught that you earn trust, you don’t automatically get it. In Twitter, you have to multiply that by 100. You build trust by providing useful information on a daily basis, by answer questions honestly and without bias, by being transparent, by apologizing in public when you (or your company) did something wrong and by giving kudos to people that do great things (e.g. company partners, great employees, fantastic customers and yes…and even your competition). Once you have the trust of the Twitter community, they will seek out your services.

Tip #6 – Quality over quantity.
It’s not about how many “followers” you have; it’s about having relevant followers following you. What do I mean by “relevant”? That depends on your industry and whom you are targeting. If you are a catering company, maybe you want to attract people that just got engaged or throw a lot of parties. Perhaps you want to attract companies (or people) that you want to partner with (such as wedding photographers and videographers). The key is to have relevant followers. It’s better to have 2000 qualified, focused, relevant followers, then 100,000 generic people you know nothing about and may not be interested in what you offer.

Tip #5 – Seek out people that are “influential”.
As tip #6 stated, finding relevant people is very important, but finding “influential” people that are relevant to your industry is even more important. It’s much better to have 1 or 2 followers that are influential (known in your industry, have many relevant followers themselves) then to have 100 people that ultimately, can’t influence anyone.

Tip #4 – Give it away for free.
Provide as much useful information as you can for free and I promise you it will come back to you in the form of business. Social media is all about sharing and interacting with people. The more you share, the more transparent you are, the more people will want to “follow you”. Soon, you will be the “influential follower” that everyone wants to friend.

Tip #3 – Market indirectly.
Once you’ve earned the trust of the Twitter community, have become an influential person in your industry and have provided enough useful and value added information, you will be able to “indirectly” market to people your services and products in between your informational Tweets.

Tip #2 – Do not SPAM.
There are plenty of spammers on Twitter already. You can easily recognize them. They usually follow hundreds (if not thousands) of people, but only 10 people follow them (and those are usually fake accounts they created). They always link to their site, never offering any useful information. They don’t interact with other users in conversations. It’s always one way. Do not become one of those people. If you follow tips #10 through #3 above, you won’t be a spammer. Don’t start with tip #3 directly.

Tip #1 – Don’t expect to tie a Twitter entry to a Balance Sheet entry.
If you are the type of person that expects an immediate ROI after Tweeting for a week, then Twitter (and in fact, all of social media) is not for you. You will not be able to tie a specific Twitter entry to your balance sheet. It just doesn’t work like that. Twitter is a pre-sales tool that allows you to create relationships and nurture them to the point where you can convert some of those relationships into customers.

What else is missing? Dont forget to look at the other twitter posts on here too :-$


One Response to “10 Tips for getting more followers on Twitter”

  1. Good shit thanks 2 the big homie Hazik Ali

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