8 Gold-Medal Tips on Success, Marketing& Marketing Success.
Like reaching the Olympics, marketing success doesn’t happen overnight. It’s an ongoing effort that you must be willing to put forth if you desire to be successful. With that said, I’d like to pass along some tips straight from the Olympic athlete point-of-view. They all really apply to anyone who wants to be successful.
1.Don’t just go harder, go smarter – There are plenty of inefficient ways to train and there are plenty of inefficient ways to market. It can be difficult sometimes to veer away from techniques that are traditional, leave our comfort-zone and try something new. As an athlete, I had to trust that my strength and conditioning coach was doing his job in keeping up with the latest and best techniques. His whole business depended on him remaining at the forefront of the industry. Once I recognized that, I spent less time questioning and more time implementing the plan he had developed for me. Surround yourself with people you judge to be smart and passionate and then don’t try to win every battle- instead, trust them and use their different perspectives to your benefit.
2.Success is a decision – If you are reading this article or subscribe to this blog, I have to assume you are interested in success and, specifically, from a young, fresh, fly point-of-view. You’ve decided to realize your dreams. There is a part of you that has seen and felt the shift internally and you are realizing that there just might be a better way. Are you willing to dedicate the time and put forth the effort needed to succeed? That is the question you must answer. That is your decision to make.
3.Plan the work – Once you have your dream, obviously the next step is to “wake-up” and create a plan. If you are a Haziq fan, this is familiar to you. Your long term goal should always be on your mind. It is important, though, to have smaller interim goals that are achievable so you see and feel the progress you are making while working towards your ultimate goal.
4.Work the plan – Just creating a plan isn’t enough. If you don’t execute, all the planning in the world is not going to help you succeed. In many cases, this may call for a trade-off. I know time is limited. Look at what you are doing today for instance. Remove the inefficient. The 80/20 rule says that 80% of your results come from 20% of your actions. What are those 20% things for you? Do more of that and use the surplus to try different strategies like blogging (new rule: anything that helps you expand your digital footprint is GOOD!) or developing cool new tools that your customers will find helpful/ entertaining.
5.Be in position to be in position – Anticipate the possibilities and make sure you are prepared to take advantage of them. Hockey enthusiasts understand the concept of a “garbage goal”. This is a goal that is scored almost by mistake and invariably by being in the “right place at the right time”. In regards to being an urban artist, a good example of this might be making sure that you have a verse or two ready to go at a moment’s notice so when you are approached by a DVD mag or a radio host- you have noteworthy, compelling content. If yr an actress, you may want to make sure you have a couple monologues ready; its all the same. “If you stay ready- you aint gots to get ready” -Will Smith
6.Nobody cares what you want, they care what you do – I know this sounds a little harsh, but it really is the truth. We all want to be successful. We all want more customers. If you didn’t, you wouldn’t be reading this. The problem is, wanting it isn’t enough. You have to prove yourself. Show your target market that you are worthy of their trust by producing great content that is helpful and interesting. Keep them coming back by providing knowledge and insight they can use to improve their businesses or their lives.
7.Hang out with & watch the pros – You can learn a TON by observing. When I was not in residency up in Lake Placid, I did my training in Boston. I, and my teammates from the area, worked out alongside professional hockey players with one of the better known strength and conditioning coaches in the NHL. What I learned was invaluable. Your dreams and goals are no different. You have to find the folks in your industry who are the most successful. Read their blogs, study their websites and find out who is linking to them. What can you learn from them that you can then apply to your own strategy?
8.If you are not getting better, you’re getting worse – There is no such thing as “maintenance” in business, entertainment (or in sports for that matter). Everything you do (or don’t do) contributes to your level of success. Those with the most focus and most stamina will prevail. It truly is survival of the fittest. Only two directions life can go: it can grow or it can die. What are you doing to make sure you grow today? (Reading this can count as one for sure! LoL)
by Colleen Coyne with Haziq Ali