Article can also be found in the 9/27/08 edition if u subscribe...
bad good news is: If you are in the ‘urban’ world like me- this article might be a little depressing inspiring because it’s going to make u get even MORE creative…. The good better news is radio doesnt even get mentioned until like #99 or so… out of 100!! Enjoy…. Let me warn you though, you may wanna get out yr pad&pen before you start reading this- there are aLOT of great names u may wanna google later so u can commit their faces to memory. It’s no longer Maybe it was never about running up on the Jason Geter’s when u see ’em out eating with his family…LOL…oh, we’ve all done it don’t front….
THE MAXIMUM EXPOSURE LIST
September 27, 2008
It wasn’t so long ago that a comprehensive promo plan meant working a record to radio and maybe buying ads in the local alternative paper when a band went on tour. This may sound quaint, or maybe, if your job depends on successfully promoing a band, it sounds blissfully simple.
Today the ways artists can promote their music have proliferated so rapidly that it can be hard to keep up with what’s new — what’s actually cutting through the clutter. It’s in this context that Billboard decided to geek out with 20 promotions and publicity experts across genres and mediums to creat the ultimate multimedia metric: Our first Maximum Exposure list.
Ever wonder about the relative value of a cover of Rolling Stone, a gig on “Oprah” or a song on “Gossip Girl”? Read on.